WordPress websites offer much more than the few five or ten benefits you usually hear about. A blogging software-based website was termed as the new evolution of how websites are constructed. Now, WordPress is the content management system all websites and blogs are compared to.
Before we get into the meat of the actual reasons why we feel WordPress is so great, let’s clear up another myth while we’re at it: A blog is a website…a website is a blog. There is NO difference.
I don’t know why the power of WordPress is still being so under-rated after all these years, because I believe this beloved software was responsible for business owners no longer being held hostage to their designers and virtual assistants. Owners could easily learn the basic operations of adding and changing content on their websites. And, that changed the industry!
Here are 15 reasons why WordPress websites are better than traditional websites
1.Save Money – No longer do you need to send the most basic text changes to your designer or even have your designer add new pages or blog posts for you. Make the edits yourself whenever you want and save the money you would’ve paid your designer for more important things by adding new content on your own. Times are tight and managing your own text, photos and video for your website is a great way to contribute to saving costs.
2.Greater Accessibility – Make changes or add content from any computer in the world with Internet access and a browser—without the need for additional software or fixing firewall settings.
3.Design Consistency – WordPress uses a themed approach to design and layout. You would either purchase a pre-designed theme or have one custom designed to your unique branding. Then the design theme is added to the WordPress files. No matter how many pages or blog posts you add to your site, the theme setup assures your look and feel will be consistent throughout so that your visitors stay focused on your message rather than being distracted by multiple layouts.
4.Design Flexibility – If I bring up “consistency” as a benefit, then I should also include design flexibility. Not only can you have a single theme to provide the consistency you may want, but WordPress also provides powerful flexibility so that you could have a whole different theme and/or layout for every single page of your website…if you really wanted to. More commonly requested is to have sections of websites have a similar layout with different color themes, which is much easier to achieve. I’ve worked with some high-end professional speakers, though, who have demanded multiple design layouts within the same site to display their on-stage presentation creativity, for example. Even in those cases, WordPress has proven to be capable of providing diverse design throughout the website.
5.Mobile Readiness – No need to produce a second Web site just for mobile users. WordPress automatically recognizes if a person is viewing the site through a web browser or mobile device and configures the content to be viewed on either.
6.Easy Setup for Mobile Responsive – Notice in the “mobile readiness” benefit, I didn’t describe WordPress as an out-of-the-box “mobile responsive” software. You have to use a mobile responsive theme, a plugin that converts your site’s appearance to mobile responsive or customize your CSS file(s) manually for true mobile responsiveness. And, don’t forget that you will need a mobile responsive design to achieve a truly mobile responsive WordPress website. My point is that WordPress gives you options for producing a mobile responsive website and that is one of the greatest reasons WordPress should be considered. The trend in website design these days is to create your website to be viewed on mobile devices first…and desktops and laptops a far distant second. Can you believe we’ve come to that??!
7.Better Time Management – Add content and then schedule those posts to publish on your site on whatever day and time you want. You could write an entire 12-week e-course, for example, break it up into 12 pieces and have each automatically post to the site at the same day and time each week for 12 weeks.
8.Ease of Membership Site Rollout – With the addition of a few plugins, a WordPress blog can evolve into a full service membership site with as many levels as you would like.
9.Social Networking Friendly – Automatically integrate your blog posts with social media like Twitter, facebook, Linkedin instead of having to go to each one, login, and make a post that you’ve just added something new to your website. [2016 Update: We do not advise auto-posting from blog to social. Customizing your posts for Twitter, Facebook and LinkedIn and including your URL link in the post produces much better engagement results.]
10.Engage with Current Media – Easily add audio and video to posts and pages.
11.Creative Welcoming – Integrate any design within an hour or two in comparison to other CMS (Content Management System) tools that all look alike because of their stringent design constraints.
12.Ultimate in SEO Friendliness – The construction of WordPress blog code is consistent and streamlined without excessive HTML code that Google finds very inviting for indexing. Sure, it’s not as streamlined code as manually coding out a website. But, as long as you provide the other essentials of search engine optimization, WordPress will be accepted by Google’s spiders. Plus, with the right setup, you’re able to customize every page or post you make to give you the highest possible probability of getting your pages in high search results positions, which is still not always the case with home-grown CMS systems even in 2016.
13.Inspiring to Get Involved – Participating by adding posts and pages and managing your own content becomes “fun.” I’ve convinced numerous clients to finally embrace the opportunity that blog posting offers…especially when they add video to their posts! When you see the results from your OWN efforts instead of farming out everything, you become fueled even more to add content, posts and pages on a more frequent basis.
14.Search Engine Magnetism – As a result of your inspiration to post content more often, your frequency of contribution will attract Google robots and other search engines like magnets. The robots will search your entire site every day looking for new content and new pages and changes they can index. New pages get indexed in hours or even MINUTES when you commit to adding new content over time. Many of our HereNextYear posts have been published and displayed on Google’s organic search in under 10 seconds! Try that with a traditional website!
15.Speed of Communication – Since you don’t have to wait a few days for your designer to make basic changes, the content on your website can be altered immediately by you, thereby giving your website visitors the most timely and current details possible.