“The aim of digital marketing is to know and understand the customer so well the product or service fits him and sells itself.”
“Digital Marketing”- the word is going very common now-a-days especially among the entrepreneur, blogger, business related person etc. So what is digital marketing, can you explain it, of course you can but how much detail you know about digital marketing.
No! It’s not only internet marketing,
but it includes all the digital medium which can be used for marketing, like mobile phones, digital advertising, display advertising and many more. Digital Marketing is the promotion of product or brands via electronic channel. It involves different technique to make your product accentuate to customers. It also includes understanding your clients, and giving them what they want in a product.
It’s said that one should spend 20% of time in developing product and rest 80% in its marketing. The goal of marketing is not to be good at digital media but the goal is to be good at business because of digital media. Your product and brand image is the reflection of your action in digital market. Internet is the most important channel for digital marketing, others sources are wireless text messaging, mobile instant messaging, mobile apps, podcast, electronic billboards, digital television and radio channels, etc. Monitoring competitors and viewing how long our product remain in market, became ease with digital marketing.
We have always listened that content is king, Yes it is, but only when your content hit the right audience. The more you are viewed more will be your marketing successful. One of the major aspect in digital marketing is that your product quality first then your customer. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. The best marketing doesn’t feel like marketing.
Success of Digital Marketing Depends on three common points:
- Adulatory quality and excellency of product.
- Connecting with customer at the right place and the right time.
- Administering amicable customer relationships.
There are different types of digital marketing. Have a glance at some most popular digital marketing types:
- Content Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Email Marketing
- Mobile Marketing
1. Content Marketing
“Content Marketing is not about the stuff you create, but about the story you narrate”
Without a great content, marketing is not possible. Content writing is a type of marketing that involves the designing and allocating of online material which can be in form of videos, blogs, and social media posts that does not manifestly publicize a brand but is prepense to stimulate interest in its products or services. Content Marketing is a way to win customer by giving them knowledge and idea about the product and related subject. It’s a long term marketing strategy to satisfy customer at that level to think exactly what they are searching for is plated in front of them. Only thing to remember in content writing is to gain the target audience, means, content should be reached with right customer for which it has been generated. As I have said earlier that content is king but only when it locate exact. Just enter in the world of customer and show them in what they are interested.
2. Search engine optimization (SEO)
“The nature of search engine is that it identify you when everyone else notices you”
SEO, Search Engine Optimization is a process, technique and strategy of growing and improving your website’s visibility. It works as showing your websites in search engine (like Google, Yahoo,Bing and others) at high rank on the basis on search done by users. It mostly works through organic and natural process. It includes both creative and technical methods to increase your ranking in search engine. The key factor for having yourself in the list of viewers are Firstly, using the keywords in your websites which customers are looking for and Secondly, high plus good quality of website. A successful search engine optimization campaign will have, as part of the developing, carefully selecting relevant keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is the best organic way of marketing your product and entering in the world of digital marketing.
3. Search engine marketing (SEM)
“If customers can’t reach you, you should reach to customers.”
Have you seen ads in any of the search engine?? you must have, these ads are a part of search engine marketing. Search engine marketing (SEM) is one step ahead of Search Engine Optimization(SEO). SEM is a digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages through paid advertising. Google AdWords is not a new term now, it is most popular paid search program used by search engine marketers to increase visibility of website. In the world of competition it has become very important to engage customers with your product. Search engines gives you opportunity to grow your business by shaking hands with them. Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries. Search engine marketing is very simple, easy to use with a little cost method of digital marketing.
4. Social Media Marketing
“If you are not using social media as a marketing tool for your business, then you must be a History”
Have you tried to use Facebook or Twitter for growing your business. If No, you are lacking behind the trend. Here comes the latest trend in the marketing world “social media marketing”. You must have used social media to build your social life, now start using it for enhancing your business. Social media marketing is a method of flourishing website traffic and grabbing attention through social media site like Facebook, Twitter etc. It can simply be explain as social sharing of your product that may be content, image, video etc. for marketing purpose. Many social platform provides the facility to create campaigns according to your business strategy. With social media sites you can create brand awareness among customer, by organic and paid method. If you are entrepreneur, then start using social media for your business. Some popular social platform used for digital marketing are Facebook, Twitter, Google+,Tumblr,Instagram etc.
5. Email Marketing
“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” David Newman
In the world of social media, it doesn’t mean that email marketing has become former in route of digital marketing. Email are now also used for marketing, that to with new technology. Basically email marketing is done when company sends a commercial message to group of people by digital or electronic medium. An email campaign is run for advertisements, request for business, sales of product, product awareness, to gain and develop customers and their trust and loyalty. Different plugin are available for websites to create your list of subscribers. LeadPages is a plugin which give benefit of fetching email subscribers. LeadPages plugin function as a source for enlarging your business through email list. It acts as an efficacious tool for creating your email list of subscribers. One of the advantages of email list is that you can also create survey, by which you can know the needs of customer. With email marketing you are able to retain current clients while also targeting new markets.
6. Mobile Marketing
“If your plans don’t include mobile, your plans are not finished.” – Wendy Clark
If you have smartphone in your hand, then you are target of digital marketers. Smartphones have taken a new entry in the marketing world. It is estimated that almost 70% of world population will have Smartphones by 2020, if you are not implementing any kind of mobile marketing then you are losing your future customers.
What is Mobile Marketing??
Mobile Marketing is a process to displays ads on smartphone and tablet through websites, app, social media, messages, mail and many more.Smartphone are like mini desktop, which can be used for many purposes. One of the most advantages factor of mobile marketing is that customers are available 24/7. Banner that appear on mobile while using any websites or while downloading any app are example of mobile marketing. Campaigns which are used by search engine are also part of mobile marketing. With very ease you can reach target customers directly. As television has now replaced with web series, video app etc., therefore effortlessly you can personalize customer management. Mobile marketing are new era of marketing, which will boom in the future.
In the modern world of technology digital marketing tactics are also important with traditional marketing technique. The ultimate objective of digital marketing is to get return on investment financially or identification. All the above points highlight the future of modern marketing which is extending very rapidly. Digital marketing is all about being available whenever and wherever customers is in need, rather than just increasing traffic. All you need is a proper framework and strategy to reach your customer or make the customer reach you. Digital marketing also gives you an opportunity to establish in the global market, reaching for greater success with long term goal.
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